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Popchime vs Privy
Privy positions as "Shopify's #1 Reviewed Email & SMS Marketing App" — popups are one part of a bigger marketing suite.
Privy is a full email + SMS marketing platform with popups and human coaching bundled in. Popchime is a focused, AI-native popup builder — if the popup builder itself is what you're choosing, that's the difference.
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Popchime vs Privy, at a glance
| popchime | Privy | |
|---|---|---|
| AI | Builds & edits the whole popup from a sentence + AI image generation | No AI popup generation described; a separate AI Marketing Assistant tool |
| Product focus | Dedicated popup builder for Shopify | Email + SMS marketing suite; popups are one part |
| Pricing model | Flat per tier | By mailable contacts (email) / by pageviews (popups-only) |
| Starts at | $9/mo | $24/mo popups-only · $30/mo email |
| Free option | Free trial | 15-day free trial, no free plan |
Privy details from their public pricing page, June 2026. Plans change — check Privy's site for the latest.
Where Popchime is different
An AI that builds popups
Privy's product pages describe no AI popup generation or AI design (only a separate "AI Marketing Assistant" tool, with no detail). Popchime's copilot builds and edits the entire popup from a sentence and generates the imagery.
Focused on the popup, native to Shopify
Privy is an email/SMS marketing suite where popups are one component. Popchime is a dedicated Shopify popup builder with a sharp visual editor that matches your theme.
Pricing that doesn't track your list or traffic
Privy's email plan is priced by mailable contacts ($30/mo for up to 1,500), and the popups-only plan is priced by pageviews (from $24/mo for up to 10,000). Popchime is a flat $9 / $29 / $99.
Fair's fair
What Privy is genuinely good at
- An all-in-one email + SMS marketing platform, not just popups — with campaigns, automations and segmentation.
- Hands-on human help: a dedicated success manager / coaching is part of the pitch.
- Popup essentials are covered: spin-to-win, exit-intent, quizzes, a template library and A/B testing.
The honest take
Pick Privy if…
Pick Privy if you want a bundled email + SMS marketing platform with hands-on coaching, and popups are just one piece of that.
Pick Popchime if…
Pick Popchime if you want the best AI popup builder for Shopify specifically — one that builds the popup for you and is priced flat, not by your contact list or traffic.
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